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Maryann McCabe, a cultural anthropologist, combines real-world business experience with academic richness. She is the founder and principal of Cultural Connections LLC. Her 15 years of market research experience covers a range of categories including automobiles, banking, beauty, food, health, pharmaceuticals, retail, technology, and telecommunications. She has worked for Fortune 500 companies and advertising agencies in the U.S., Japan, and Europe.

Before starting her own business, she was Vice President of Holen North America, a market research company in New York City. Maryann earned a Ph.D. in anthropology from New York University and is currently Senior Lecturer at the University of Rochester, Department of Anthropology, where she teaches a course on market research and a seminar on entrepreneurship.